Local Search Engine Optimization (SEO)

 

Local Search Engine Optimization (SEO)

What is SEO?

SEO stands for “Search Engine optimization”. It is the process of getting traffic from the “free” “organic” “natural” search results on search engines. (These search engines can be Google, Bing, Yahoo, etc depending on your region).  Free: - do not pay anyone to be ranked on the search engine results, Organic:- the content on your website is created by you and it is used to rank your website. Natural:- No doing any weird thing like buying links to your website. 

What Every website should have (especially for localization SEO). - Check list

Home Page

• ·         Main goals
• ·         Business offerings
• ·         Location (Address)
• ·         Contact information/Link to about page

Category page

• ·         Separate page for each offering
• ·         Be specific: what is the page about

Product page

• ·         Crawl able content on your page
• ·         One product per page
• ·         Have specific CTA (Call To Action)

Schema Markup

• ·         Have Schema Markup on all Public pages
• ·         Schema.org

Other secret to Local SEO

Localization

• ·         Be on Google Places
• ·         Have a Yelp page
• ·         navigable address
• ·          have local reviews
• ·         talk about your community in your blog

Answer Questions

• ·         Customers
• ·         Industry

Be the Expert

• ·         Share your knowledge
• ·         Share what you find
• ·         Share your struggles
• ·         Share your triumphs

Comments are welcome.